Artisan goods to nourish skin & soul

THE WILDNESS is a way of life…

Rewilding, reconnecting with self and Nature’s beauty, bounty and medicine…

Nourishing skin, body and soul...

Living intentionally...

Experiencing fully...

The freedom of life lived on our terms.

About Us

Discover YOUR Wildness: a 6-week live experience

Your wildness is the key to unlock everything you've been seeking!

Reawaken your wildness, nourish your skin inside & out and set yourself on a path filled with wellness, enjoyment, connection and fulfillment.

Live class each week on Zoom with exercises to help you explore, apply and integrate what you've learned.

We begin mid-January.

Early bird pricing happening now!

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HELLO calm, clear, healthy skin!

THE WILDNESS is a beautiful synergy of ancestral plant medicine and modern science.

Each creation designed to nourish skin – tamping down inflammation and supporting barrier repair so skin can heal.

Every formula beta tested by real people, with real sensitive skin.

Organic and wildcraft cultivation and gentle processing methods prioritized for purity and phytonutrient retention.

Ecofriendly packaging and shipping materials.

So much love and intention poured into each small batch crafted and order shipped.

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Introducing: Jewelry from Hokubijou

Founder Lauren Amacher has been creating since birth.

Her handcrafted jewelry is inspired by the blooming, vibrant and humbling beauty of her Hawaiian home.

Each piece is lovingly crafted by hand and is as unique as the beauty it adorns.

I'm so excited to share Lauren's earrings and necklaces with you.

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Love from the Professionals

Meet the Founder

Welcome friend, I'm glad you're here!

I'm Rachel Powell - scientist, outdoor enthusiast and founder of THE WILDNESS (formerly BEAUTY IN THE Raw).

My skin journey has become my superpower.

I've struggled with sensitive & reactive skin since birth.

I'd love to tell you about my journey and why a different approach to skincare may be exactly what you've been searching for.

Rachel's Story
Healthy Skin Guide Part 4: Healthy skin, happy life: Heal skin naturally with these holistic strategies to repair damaged skin barrier and reduce inflammation

May 06, 2022

What if I told you that healing your skin is not only possible but pleasurable? What if I told you that healing your skin could change your life for the better?

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Campfire inflammation markers heat swelling itching
Healthy Skin Guide Part 3: Inflammation and your skin: the good, the bad and the ugly

March 29, 2022

Inflammation is a key player in all skin conditions. Understand inflammation, how it damages the skin barrier and actionable, holistic tips to reduce inflammation.

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Healthy Skin Guide Part 2: Skin Barrier 101: Skin barrier function, how it becomes compromised and how to fix it

March 22, 2022

Part 2 of the Healthy Skin Guide. Skin Barrier 101: Skin barrier function, how it becomes impaired and how to fix it. This 4-part series covers everything you need for healthy, happy skin (body and mind, too). Learn how your skin functions and natural, holistic strategies to heal skin.

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Contact Rachel

I'm here to help!

Receive personalized help with your skin, join the beta testing program or get answers to product questions.

20% off first purchase!

Holistic, evidence-based tips to nourish skin & soul.

Be the first to know about sales, blog posts and new products in our beta testing program.

Seek THE WILDNESS for healthy skin, happy life!