Introducing: Calibrate C+ Powder-to-Liquid Serum
A thoughtfully formulated serum that solves Vitamin C's stability and irritation issues!
Customize the concentration so you get your perfect, freshly-mixed dose every time.
Calibrate C+ is an antioxidant treatment serum, not just a Vit C booster.
Calibrate C+ contains 2 forms of Vitamin C plus a host of skin-loving ingredients like hyaluronic acid, licorice and Cica to keep your skin calm, nourished and supported.
Learn MoreCustomer Love
from 167 reviewsThis powder serum has brightened my skin and décolleté and now I can’t live without it! Another brilliant product from the Wildness. Thank you Rachel!
Rescue balm is my go to for anything with my skin. Especially in winter when I get cuts on my hand from dryness. I used it after 25 radiation treatments. My skin went from extremely burned bright red to looking almost my regular skin color in one week! Rescue balm heals the skin in a way I’ve never seen a topical get even close to doing. Love this! Thank you for creating this. 💕
Whoa baby! If you are looking for a vitamin C that actually works and isn't hrash, this is what you need! This is by far one of my favorite vitamin c's of all time! I love that it has hyaluronic acid in it too. I have fairly sensitive skin and this didn't irritate my skin or anything. I saw a big change in my skin tone, texture, lines, and my dark circles improved too. Its amazing!
My entire life I have struggled with dark circles under my eyes. I have tried many products but have never seen results. After 3 weeks of using the vitamin C powder serum, I have seen drastic improvement. My overall skin tone also improved. I'm excited to see the results with continuous usage.
I really like the vitamin C powder serum. It helped my texture and added brightness. I was so glad especially because of the hyperpigmentation I am dealing with but it has gotten much better.
Smoother skin with faded age spots. Super stable as you reconstitute as needed. Perfect!
I have been using this amazing powder for a little over a month now. I am blown away by the results. Redness from my rosacea and acne breakouts significantly faded. Big improvements in my skin tone and texture. Really excited to see what improvements come along with continued use. My skin is so sensitive it's wonderful to finally find a vitamin C product that doesn't irritate my skin. I highly recommend it. Especially if you have tried vitamin C products in the past and had a reaction. This one is totally different it is a game changer! You control the concentration. Your skin will love it!
This is a game changer for me during the winter. My skin gets super dry from being in and out of the weather constantly. Instant relief when I use it. Thanks for making the winter less annoying!
I came across these products by accident and decided to try the mini set thinking I'd give them a try. So many products I've tried either dry me out more or cause breakouts. I have a problem with both dryness and breaking out on top of wrinkles. These products are amazing!! My skin was hydrated , soft and no breakouts at all! It actually cleared up what I already had within 2 days! Within a week my wrinkles were starting to soften. I don't wear makeup and my son asked if I had makeup on and said my skin looked better. I knew I was gonna have to get some more after that!! Thank you! Thank you! I have finally found the amazing products I've been searching for without all the terrible ingredients you find on the drugstore shelves!!
I have been using the Beauty in the Raw original product line for years. The serum gives my skin a smooth, clear flattering look and feel. The rescue balm is a must have from tended cuticles to inflammation and even abrasions. Rounding out with the Body butter I will admit that I get a twofold benefit from it. First, it leaves my skin feeling luscious. Second, I am going to admit that I am lazy about putting lotion on, but with Beauty in the Raw’s wet skin application it is a breeze!! If you haven’t used any of these products treat yourself to the sample pak and give them a whirl. You will not regret it!!!
I've been using their products for a few years and decided to try out the CBD line with the colder weather coming. I usually get dry, flaky skin with the cold, dry air but this CBD line has saved me. Feels amazing and I won't use any other natural brand at this point!
I am giving five star because i love the smell and the result i am getting right now. Cruelty free.I bought it when i was in the middle of a severe breakout. My face was really bad. When i got it, i waited to be sure of result. And i knew it could take a while. So after two weeks of using it my skin looks much clearer. Pimples are fading and less break out. I recommend it absolutely. I will order another one soon. Thanks Rachel for the good work🙏. I wish you all the best.
The body butter went on and hrs later I was amazed at how soft and smooth my arms still felt. The Rescue Balm, oh dear, it’s better than very high end products I’ve used for yrs with unpronounceable ingredients, at a much less price tag! I’m hooked, can u tell?😬 so glad my niece recommended this adorable young woman and her products.
This has worked well for me and the inflammatory reduction is amazing. The discomfort, redness, and large areas of patchy redness I usually experience has shrunk considerably after a week. My skin is also hydrated and healthier!!
This is such a beautiful serum for problematic skin. It really helped to lower the inflammation on my skin and heal my hormonal acne quickly. It's very hydrating too, but not heavy. I love this serum and will be recommending it to others!
Introducing: Jewelry from Hokubijou
Hokubijou Founder Lauren Amacher has been creating since birth.
Her handcrafted jewelry is inspired by the blooming, vibrant and humbling beauty of her Hawaiian home.
Each piece is lovingly crafted by hand and is as unique as the person it adorns.
I'm so excited to share Lauren's earrings and necklaces with you.
Learn More
HELLO calm, clear, healthy skin!
Clean plant-based skincare founded on over a decade of research and testing to target the 2 processes that mediate most skin conditions: inflammation and skin barrier dysfunction. Calming inflammation and supporting skin barrier repair can provide relief from dry skin, eczema, rosacea, acne, keratosis pilaris and many other skin conditions.
Calibrate C+ Powder-to-Liquid Serum
$65.00
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NEW PRODUCT!
“I have been using this amazing powder for a little over a month now. I am blown away by the results. Redness from my rosacea and acne breakouts significantly faded. Big improvements in my skin tone and texture. Really excited to see what improvements come along with continued use. My skin is so sensitive it's wonderful to finally find a vitamin C product that doesn't irritate my skin. I highly recommend it. Especially if you have tried vitamin C products in the past and had a reaction. This one is totally different it is a game changer! You control the concentration. Your skin will love it!”
— ShannonSkin alchemy: Mix your perfect dose of Vitamin C + nourishing skin actives.
Take back your power! You have the powder to create your perfect Vitamin C serum. Tap powder into the palm of your hand, add some water or serum and apply!
Vitamin C is an antioxidant that supports collagen, brightens and evens skin tone.
The ascorbic acid form of Vitamin C is a powerhouse and its benefits are backed by tons of scientific research, but it does have a couple of drawbacks.
It is notoriously unstable in solution, can oxidize quickly and can cause irritation, especially for sensitive skin.
Calibrate C+ solves these issues! The mixed fresh powder formulation eliminates the stability and longevity issues and needs no added stabilizers or preservatives.
The ecofriendly powder allows you to easily adjust the concentration so you always get the perfect dose!
Contains 2 forms of Vitamin C: L-ascorbic acid and magnesium ascorbyl phosphate and a host of skin-loving ingredients. Hyaluronic acid and panthenol boost moisture while allantoin, licorice root, lecithin and Cica (gotu kola) keep skin calm, soothed and supported.
This bottle will last ~6 months (!!!) when using 13 taps of powder/day.
Every BEAUTY IN THE Raw product is formulated and tested to be safe for sensitive and reactive skin.
Our plant butters and oils are minimally processed (i.e., virgin, unrefined, raw) for maximum nutrient retention.
$1.00 donated for every product sold. Learn about this quarter's charity here.
5 g glass bottle
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- Supports collagen, brightens and evens skin tone
- Antioxidants protect against free radicals and environmental stressors
- Reconditions to soften and smooth skin
- Hydrates and soothes skin
- Certified organic ingredients
- Raw, minimally processed ingredients
- Cruelty-free
- Gluten-free
- non-GMO
- Paraben-free
- Preservative-free
- No artificial fragrances
- Vegan friendly
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Tap powder into the palm or your hand by turning vial upside down and tapping the bottom of the vial with your index finger. See usage guidelines below for the number of taps.
Add 6-7 drops of water, hydrosol or your favorite water-based serum.
Give it a quick mix and apply to face, neck and chest. Use once daily.
Note: If mixing with an oil-based serum it is advisable to add a couple drops of water to the mix.
Usage Guidelines:
Start with the below recommended amounts based on your skin needs. Increase the amount of powder by 1 tap every second day until slight redness or irritation occurs. Back down to the previous amount that produced no irritation – this is your perfect dose! Your perfect dose can then be adjusted as needed based on your daily skin needs. You can also increase your dose as your skin becomes accustomed to the product.
Sensitive or Reactive Skin: Start low and go slow! Start with 8 taps of powder.
Normal Skin: Start with 12 taps of powder.
Seasoned l-ascorbic acid users: Start with 15 taps of powder.
Spot Treatment for acne:
Use 3-4 taps of powder and 1-2 drops of water and apply to affected area only.
Calibrate C+ should be used as the 1st step or layer in your routine (after cleansing). After you apply it, you can then apply any serums, moisturizers or balms that you normally use.
- L-ascorbic acid
Magnesium ascorbyl phosphate
Licorice root*
Gota kola (Cica) leaf*
Sunflower lecithin*
Allantoin
Hyaluronic acid
Panthenol
*certified organic
L-ascorbic acid, Magnesium ascorbyl phosphate, Glycyrrhiza glabra (Licorice) root*, Gotu kola (Cica) leaf*, Sunflower lecithin*, Allantoin, Hyaluronic acid, Panthenol
*certified organic
Best Skin Ever Discovery Set
$141.00
“These little discovery sets make great stocking stuffers or gifts for friends. A nice way to help family and friends find out about the wonderful...
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Rehab CBD Serum
$55.00
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“This product is amazing! We have been testing several CBD lines to carry at our spa and this serum takes the cake!…leaves my skin glowing, so much so, that I don't even flinch when I walk out the door without makeup at 40!”
— Amy D.Ready, set, GLOW!
Harness the power of Vitamin C, superfood extracts and Phytocannabinoid Rich (PCR) Hemp (aka CBD) to brighten, clarify, improve texture, minimize lines and support collagen synthesis in this calming, nourishing, non-irritating antioxidant serum.
Whole plant cannabis extract provides the full spectrum of cannabinoids and terpenes, including 100mg of CBD per ounce.
Stable oil-soluble vitamin C ester that is acid-free, non-irritating and suitable for sensitive and reactive skin.
Virgin Red Raspberry seed oil contains phytosterols (antioxidant boosters), vitamin A, natural SPF and is extremely hydrating.
Sea buckthorn berry extract is anti-inflammatory and rich in provitamin A and lycopene.
Organic Blue Tansy calms skin.
Every BEAUTY IN THE Raw product is formulated and tested to be safe for sensitive and reactive skin.
Our plant butters and oils are minimally processed (i.e., virgin, unrefined, raw) for maximum nutrient retention.
$1.00 donated for every product sold. Learn about this quarter's charity here.
15 mL
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- Brighten and clarify skin tone and texture
- Minimize fine lines and promote collagen synthesis
- Antioxidants protect against free radicals and environmental stressors
- Calm skin and reduce redness with botanical anti-inflammatories
- Reconditions to soften and smooth skin
- Nourishing, non-irritating, acid-free formula
- Certified organic ingredients
- Raw, minimally processed ingredients
- Cruelty-free
- Gluten-free
- non-GMO
- Paraben-free
- Preservative-free
- No artificial fragrances
- Vegan friendly
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Apply 3-4 drops to face, neck and chest daily by pressing the serum gently into skin.
Toners, facial mists and water-based treatments such as hyaluronic acid should be applied before Rehab CBD Serum. If needed, your favorite moisturizer can be applied after Rehab CBD Serum. Rehab CBD serum pairs exceptionally well with CBD Infused Rescue Balm.
- Hemp seed oil*
Red Raspberry seed oil*
Tetrahexyldecyl ascorbate (stable, oil soluble vitamin C ester)
Hemp extract^
Sea buckthorn berry extract*
Blue Tansy oil*
Vitamin E from non-GMO sunflowers
*certified organic
^organically grown
Cannabis sativa (Hemp) seed oil*, Rubus Idaeus (Red Raspberry) oil*, Tetrahexyldecyl ascorbate, Cannabis sativa (Hemp) extract^, Hippophae rhamnoides (Sea Buckthorn) fruit oil*, Tanacetum annuum (Blue Tansy) oil*, Tocopherol (Vitamin E from non-GMO sunflowers)
*certified organic
^organically grown
A few highlights of our whole plant PCR Hemp extract:
✨Organically grown in Colorado
✨Solvent-free subcritical and supercritical CO2 whole plant extract 3rd party tested for purity, composition and to ensure it is organically grown
✨Full spectrum of phytocannabinoids (CBD, CBC, CBG, CND, CBDA and CBDV) and terpenes (rich in humulene, beta-caryophyllene and alpha-bisabolol)
✨Preferred over CBD isolate
Rebirth Whipped Body Butter
$33.00
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“After one use, my skin looked and felt soft and smooth. I've never used a product that was so effective.”
— Rachael P.Has your skin ever felt so good that you couldn’t stop touching it?
Running your hand over your skin...noticing how soft, hydrated and silky smooth it feels…becoming aware of the light, fresh aroma…realizing that the dry patches, the eczema, the bumps have magically disappeared.
This is not your ordinary body butter. Rebirth Body Butter is a deeply nourishing, non-greasy moisturizer formulated for use on wet skin.
Ultra-concentrated, phytonutrient-dense skin barrier support: no fillers, no water, no preservatives, pure 100% functional nourishment direct from Mother Nature.
Rebirth Body Butter has been awarded a score of 1 by EWG Skin Deep, which is the BEST score and indicates that a product's ingredients have the lowest hazard potential.
Every BEAUTY IN THE Raw product is formulated and tested to be safe for sensitive and reactive skin.
Our plant butters and oils are minimally processed (virgin, unrefined, raw) for maximum nutrient retention.
$1.00 donated for every product sold. Learn about this quarter's charity here.
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- Softens and smoothes sensitive/reactive skin
- Minimizes the bumps of Keratosis Pilaris (KP)
- Hydrates and plumps to minimize the appearance of wrinkled, crepey skin
- Certified organic and wildcraft ingredients
- Raw, minimally processed ingredients
- Cruelty-free
- Gluten-free
- non-GMO
- Paraben-free
- Preservative-free
- No artificial fragrances
- Vegan friendly
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Don’t towel off – lock in all that moisture! Rebirth Body Butter is the original wet skin moisturizer. Apply to wet skin once daily or as needed.
Rub a small amount of Rebirth Body Butter in hands and smooth it over your whole body. If necessary you can blot skin with a towel to remove any excess moisture before getting dressed. Some of our customers also like to apply Rebirth Body Butter to problem areas, such as hands, feet and elbows at bedtime.
Rebirth Body Butter is ultra-concentrated and contains no water or fillers so you only need a tiny bit. If it ever feels greasy, you are likely using too much. A quarter-sized amount should be enough to cover your entire body and your hands need less than a pea-sized amount to repair your skin and leave it feeling wonderful!
- Mango seed butter*
Shea seed butter*
Kokum seed butter‡
Avocado oil*
Pumpkin seed oil*
Coconut oil*
Arrowroot*
Sea Buckthorn fruit oil*
Bergamot fruit oil [bergapten-free]*
Rose Geranium oil*
Vanilla fruit oil*
Palmarosa oil*
Vitamin E from non-GMO sunflowers
*certified organic
‡wild crafted
Mangifera indica (Mango) seed butter*, Butyrospermun parkii (Shea) seed butter*, Garcinia indica (Kokum) seed butter ‡ Persea gratissima (Avocado) oil*, Cucurbita pepo (Pumpkin) seed oil*, Cocos nucifera (Coconut) oil*, Maranta arundinacea root*, Hippophae rhamnoides (Sea Buckthorn) fruit oil*, Citrus aurantium bergamia (Bergamot) fruit oil [bergapten-free]*, Pelargonium graveolens roseum (Geranium) oil*, Vanilla planifolia (Vanilla) fruit oil*, Cymbopogon martini (Palmarosa) oil*, Tocopherol (Vitamin E from non-GMO sunflowers), geraniol~, limonene~, linalool~, citronellol~, citral~, farnesol~
*certified organic
‡wild crafted
~component of essential oilRebirth Body Butter has been awarded a score of 1 by EWG Skin Deep, which is the BEST score and indicates that a product's ingredients have the lowest hazard potential.
Labradorite Lotus Bud Earrings
$58.00
Don’t you just love the flash in labradorite?!? These gemstones are petite but pack a lot of power. Labradorite is the stone of protection and...
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Moonstone Eclipse Earrings
$78.00
These hand hammered 14k gold filled earrings showcase a faceted rainbow moonstone nugget. Rainbow moonstone is well known for its flash of iridescence. What you...
View full product details
THE WILDNESS Leather Logo Keychain
$30.00
Show your love for THE WILDNESS with these handcrafted antiqued leather keychains. Hand stitched, stamped and dyed double-ply premium natural Oak veg-tanned leather. Complete with...
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THE WILDNESS Logo Women's Flowy Tank Top
$25.00
Declare your love for THE WILDNESS with this women's racerback tank top. A flowy modern take on the tank top with flatlock neck, armholes and bottom...
View full product detailsLove from the Professionals
"THE WILDNESS has created some of the best CBD-infused skincare products on the market. Their combination of pure ingredients and anti-inflammatory CBD really targets dry, red skin to restore your skin back to its healthiest state."
"I love to recommend these products! THE WILDNESS is one of my favorite brands. They make some of the best balms and butters, which have saved me from cracked, dry skin. I carry the Rescue Balm with me everywhere!"
EWG Skin Deep awards Bio Face Serum and Rebirth Body Butter a score of 1! 1 is the BEST/SAFEST score and indicates that the product's ingredients have the lowest potential for health concerns.
Meet the Founder
Welcome friend, I'm glad you're here! I'm Rachel Powell - scientist, outdoor enthusiast and founder of THE WILDNESS (formerly BEAUTY IN THE Raw). I've struggled with sensitive & reactive skin since birth and understand how frustrating and demoralizing it can be. I'd love to tell you about my journey and why a different approach to skincare may be the solution you've been searching for.
Learn More
20% off first purchase!
Useful info to kickstart the healing and keep your skin calm and clear.
Contact Rachel
I'm here to help!
Receive personalized help with skin issues, join the beta testing program or get answers to product questions.
Customer Love
from 167 reviewsThis powder serum has brightened my skin and décolleté and now I can’t live without it! Another brilliant product from the Wildness. Thank you Rachel!
Rescue balm is my go to for anything with my skin. Especially in winter when I get cuts on my hand from dryness. I used it after 25 radiation treatments. My skin went from extremely burned bright red to looking almost my regular skin color in one week! Rescue balm heals the skin in a way I’ve never seen a topical get even close to doing. Love this! Thank you for creating this. 💕
Whoa baby! If you are looking for a vitamin C that actually works and isn't hrash, this is what you need! This is by far one of my favorite vitamin c's of all time! I love that it has hyaluronic acid in it too. I have fairly sensitive skin and this didn't irritate my skin or anything. I saw a big change in my skin tone, texture, lines, and my dark circles improved too. Its amazing!
My entire life I have struggled with dark circles under my eyes. I have tried many products but have never seen results. After 3 weeks of using the vitamin C powder serum, I have seen drastic improvement. My overall skin tone also improved. I'm excited to see the results with continuous usage.
I really like the vitamin C powder serum. It helped my texture and added brightness. I was so glad especially because of the hyperpigmentation I am dealing with but it has gotten much better.
Smoother skin with faded age spots. Super stable as you reconstitute as needed. Perfect!
I have been using this amazing powder for a little over a month now. I am blown away by the results. Redness from my rosacea and acne breakouts significantly faded. Big improvements in my skin tone and texture. Really excited to see what improvements come along with continued use. My skin is so sensitive it's wonderful to finally find a vitamin C product that doesn't irritate my skin. I highly recommend it. Especially if you have tried vitamin C products in the past and had a reaction. This one is totally different it is a game changer! You control the concentration. Your skin will love it!
This is a game changer for me during the winter. My skin gets super dry from being in and out of the weather constantly. Instant relief when I use it. Thanks for making the winter less annoying!
I came across these products by accident and decided to try the mini set thinking I'd give them a try. So many products I've tried either dry me out more or cause breakouts. I have a problem with both dryness and breaking out on top of wrinkles. These products are amazing!! My skin was hydrated , soft and no breakouts at all! It actually cleared up what I already had within 2 days! Within a week my wrinkles were starting to soften. I don't wear makeup and my son asked if I had makeup on and said my skin looked better. I knew I was gonna have to get some more after that!! Thank you! Thank you! I have finally found the amazing products I've been searching for without all the terrible ingredients you find on the drugstore shelves!!
I have been using the Beauty in the Raw original product line for years. The serum gives my skin a smooth, clear flattering look and feel. The rescue balm is a must have from tended cuticles to inflammation and even abrasions. Rounding out with the Body butter I will admit that I get a twofold benefit from it. First, it leaves my skin feeling luscious. Second, I am going to admit that I am lazy about putting lotion on, but with Beauty in the Raw’s wet skin application it is a breeze!! If you haven’t used any of these products treat yourself to the sample pak and give them a whirl. You will not regret it!!!
I've been using their products for a few years and decided to try out the CBD line with the colder weather coming. I usually get dry, flaky skin with the cold, dry air but this CBD line has saved me. Feels amazing and I won't use any other natural brand at this point!
I am giving five star because i love the smell and the result i am getting right now. Cruelty free.I bought it when i was in the middle of a severe breakout. My face was really bad. When i got it, i waited to be sure of result. And i knew it could take a while. So after two weeks of using it my skin looks much clearer. Pimples are fading and less break out. I recommend it absolutely. I will order another one soon. Thanks Rachel for the good work🙏. I wish you all the best.
The body butter went on and hrs later I was amazed at how soft and smooth my arms still felt. The Rescue Balm, oh dear, it’s better than very high end products I’ve used for yrs with unpronounceable ingredients, at a much less price tag! I’m hooked, can u tell?😬 so glad my niece recommended this adorable young woman and her products.
This has worked well for me and the inflammatory reduction is amazing. The discomfort, redness, and large areas of patchy redness I usually experience has shrunk considerably after a week. My skin is also hydrated and healthier!!
This is such a beautiful serum for problematic skin. It really helped to lower the inflammation on my skin and heal my hormonal acne quickly. It's very hydrating too, but not heavy. I love this serum and will be recommending it to others!
