Rachel's Story

Welcome friend, I’m glad you’re here!

I’m Rachel Powell, founder of THE WILDNESS. I wrote my skincare story here many years ago. All attempts to update it to include the expansion of THE WILDNESS alongside my personal and spiritual journey over the last several years has resulted in a ridiculously lengthy read.😆

So here’s the short and sweet version:

I’ve struggled with sensitive skin since birth (psoriasis, eczema, rosacea, allergic reactions, cystic acne, etc.). I have always been interested in health and wellness (epidemiologist for 25+ years). As a Mom-to-be 16 years ago my understanding of health became more holistic as I became more conscious of what I was putting on and in my body. When every clean, natural skincare product I tried caused reactions, I decided to put my scientist background to use and started formulating my own. Not only was I able to craft formulas that were super effective for sensitive skin, but I was able to create products that were held to my exacting standards for the quality and purity of plant materials… organic and wildcraft cultivation methods, gentle processing methods for phytonutrient retention (the bioactivity of plants can be decreased or destroyed by harsh processing of plant materials), no fillers or preservatives or questionable ingredients. In short, these products were higher quality, more effective and safe for sensitive and reactive skin. I eventually realized that I could help others with the formulas I was creating and launched THE WILDNESS in 2017.

As time went on, my understanding of holistic health expanded beyond nutrition and exposures into the mind-body connection, personal development and spirituality. Things really accelerated for me in 2020 when I reached a point of burnout. I was working as an epidemiologist during a global pandemic, running a business and homeschooling 3 kiddos. This led to a deep exploration of who I really was, a reevaluation of every aspect of my life and the realization that my choices had landed me exactly where I was.

In 2021 I left my career as an epidemiologist to go all-in on my own Wildness. And The Wildness has grown and evolved alongside me. Each day I am learning to reconnect even more deeply with my own Wildness, peeling back more layers to take loving ownership of myself and expanding my understanding of our truly holistic nature. We are our own healers in every respect and our wellbeing is based on the interconnectedness of our physical, emotional, mental and energetic bodies as well as our connection with every living and non-living thing in the Universe. If you’d like to learn more about my current understanding of healing, you can read more here.

We have the power to shape our reality and everything we need is already within us. When we make the inner changes, the world shifts to meet us.

I’m passionate about empowering our Wildness to thrive, taking loving ownership of ourselves, facilitating transformation and growing a community where we can share this journey together. You can learn more about THE WILDNESS skincare line, our community and offerings that facilitate empowerment and transformation here.

It is my humble hope that THE WILDNESS will inspire you to discover more of your own Wildness.

Much love,



In case you’re interested, here’s my original skincare story……


Welcome friend, I’m glad you’re here! I’m Rachel Powell – scientist, nature lover and founder of THE WILDNESS.

I’ve struggled with sensitive skin since birth and understand how frustrating and demoralizing it can be.

Rachel Powell Founder of THE WILDNESS playing baseball as a childIt started with psoriasis on my scalp that left temporary bald patches. Next came eczema and dermatitis. Followed by rosacea and allergic reactions in my teens and 20’s. And just when I thought there couldn’t possibly be more – the icing on the cake, cystic acne, made its unwelcomed appearance in my early 30’s. Ugh, could a girl catch a break!?!

Most people would never have voted me “Most Likely to Start a Skin Care Line”. In fact, most of my friends thought I was joking when I told them. To be honest, I’ve never had a lot of love for the skin care industry – the superficial culture focused on outward appearances, the overblown “miracle cure” claims that lead to disappointment and self-doubt.

Oh, and maybe the fact that everything I applied left me with red, stinging, irritated skin. Like the time I switched to a sulfate-free shampoo and ended up with an anaphylactic reaction – swollen eyes, lips and tongue and a rash all over my face, hands and arms. Going into the office the next day was pretty funny. If only I could have kept the botox-like swollen lips. Or maybe the time I reacted to sunscreen and was one big itchy hive covered in a string bikini on the beach – now that was a good look!

Rachel-Powell-Founder-of-THE-WILDNESSAs an epidemiologist for the last 20+ years, health and wellness have always been important to me. My personal journey into cleaner living really took off when I was pregnant with my first child 13 years ago. Like many moms-to-be, I began reading ingredient labels and looking critically at the foods that were fueling my body. My search for safer, natural skin care products was a bit of a disaster – redness, stinging, cystic acne and allergic reactions.

Sick of it all and frustrated beyond belief, I began researching natural ingredients. Safety and efficacy were more important to me than cost. I prioritized wildcraft and organic (no pesticides on my skin please) and minimally processed (raw) extraction methods that keep nutrients intact.  

Rebirth Body Butter detailORescue Balm freshly pourednce I had a handful of plant butters and oils that didn’t cause skin reactions, I began to experiment in my kitchen – making lotion bars and body butters. I remember my kiddos coming into the kitchen hungry and looking for food: “Oh man, Mama’s making skincare again!” Don’t worry, I kept my kids fed, but perfecting formulas was more exciting to me than whipping up a culinary masterpiece.

I’m actually quite the geek and have spent countless hours over the last decade combing through scientific literature to learn more about skin conditions, everything from eczema to rosacea to post-radiation burns. I realized that there are 2 underlying processes that mediate almost all skin conditions: inflammation and skin barrier dysfunction. Calming inflammation and supporting skin barrier repair can provide relief from dry/dehydrated skin, eczema, rosacea, acne, keratosis pilaris and many other skin conditions.

Nourishing natural skincare safe for sensitive skin raw organic wildcraft plant medicine THE WILDNESS skincare butter serums and balm picturedI eventually realized that others were struggling with the same issues and I had a solution that could help them. I had no background in business, but I knew that I wasn’t interested in the typical model. I wanted to create something with more meaning – a business that actually cares about its customers, that helps people, has integrity and gives back and THE WILDNESS (formerly BEAUTY IN THE Raw) was born. You can learn more about our mission and values here.

Formulating for sensitive and reactive skin isn’t always straightforward. I trial every ingredient on myself first to test for potential irritation and effectiveness. And yes, I regularly take a couple steps back with my own skin progress when a new ingredient goes wrong! Once I have a solid formula, I send it out to my beta testers – you know, real people dealing with sensitive skin and a variety of skin conditions. Their feedback is an invaluable part of the process and enables me to tweak formulas and uncover issues before product launch. 

The struggle to find skin care products is real and I understand how frustrating and demoralizing the process can be.

Helping others be comfortable in their skin, both literally and figuratively, makes me a happy girl. You might be wondering if I have found my perfect skin. Heck no!!

Calibrate powder-to-liquid vitamin C serum by the wildness pictured with green fern and other skincare products in the backgroundOur skin issues are tied to so many health, diet and environmental factors that it can take years to address all the issues, especially those root causes of inflammation in our bodies. My rosacea, sensitivity and occasional break-outs are still here but things have calmed down immensely and I’m happy to say I now feel comfortable in my own skin. We’re not looking for miracles here – just effective skincare products that calm, nourish and kickstart the healing process.

Maybe this is the kind of skincare you’ve been searching for? I invite you to sign up below to learn more about kickstarting the healing process and keeping your skin calm and clear. And I’m always happy to chat via email about any skin issues you’re struggling with to see if I might be able to help.


Much love,


Rachel Powell, Founder

P.S. If you’d like to see what customers are saying you can click here.


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