Wildly different skincare formulated to calm and protect your sensitive and reactive skin
Welcome friend, I'm glad you're here!
I'm Rachel Powell - scientist, outdoor enthusiast and founder of THE WILDNESS (formerly BEAUTY IN THE Raw).
My skin journey has become my superpower.
I've struggled with sensitive & reactive skin since birth.
I'd love to tell you about my journey and why a different approach to skincare may be exactly what you've been searching for.Learn more
I could never find products that made my skin happy, so I started formulating them myself. Over a decade of research and testing has gone into creating a skin care line that targets the 2 underlying processes of almost all skin conditions: inflammation and skin barrier dysfunction.
By targeting these 2 processes we can effectively address our skin concerns and feel comfortable in our skin.
You can learn more about calming inflammation and skin barrier repair here.
If you’d like to trial our products we have Mini, Deluxe and Full size Discovery Sets available with free shipping.
Not sure which products would be best for you?
Here are a few general recommendations by skin concern:
• Eczema: Rescue Balm (CBD-infused or Original) for active flares; Rebirth Body Butter for daily maintenance
• Rosacea: Rehab CBD Serum followed by CBD-infused Rescue Balm
• Psoriasis: Rescue Balm
• Acne: Bio Face Serum and/or Rehab CBD Serum
• Dry Skin: Rebirth Body Butter or Rescue Balm (CBD-infused or Original)
• Dermatitis: Rescue Balm (CBD-infused or Original) or Rebirth Body Butter
• Skin Brightening/Collagen Stimulation: Rehab CBD Serum
• Antioxidant Protection: Rehab CBD Serum, Bio Face Serum or Rescue Balm (CBD-infused or Original)
Unsure which products would be best? Use the Contact Form or send an e-mail to email@example.com with info about your skin and skin goals. I'm happy to provide a free consult via email.
Receive personalized help with skin issues, join the beta testing program or get help with product questions.